Today we are proud to unveil the newly redesigned deadbugedwards.net - a completely rebuilt, mobile-first digital home for one of South Florida’s most trusted family-owned businesses. Since 1959, Dead Bug Edwards has been protecting homes, businesses and marinas across Broward, Miami-Dade and Palm Beach counties. Three generations of the Edwards family have answered the phone. Now, their website finally lives up to the reputation.
The Client: 65+ Years of South Florida Trust
When Bob Edwards started Dead Bug Edwards in 1959, he did something simple - he gave every customer service worth talking about. Sixty-five years later, that same promise runs every truck the company sends out. Termite control. Residential pest. Commercial. Marine. Rodents. Mosquitoes. Bed bugs. Lawn and perimeter. All from a single trusted local team headquartered in Plantation, Florida.
Their brief to us was straightforward: build a website that feels as trustworthy as picking up the phone and hearing a real South Florida voice on the other end. And - critically - make it work beautifully on the phone, because that is where more than 70% of their traffic now lives.
Why Mobile-First Was Non-Negotiable
Pest problems are urgent. Someone sees termite droppings at 9pm. A homeowner spots a bed bug at 2am. A restaurant manager finds evidence during a lunch rush. The overwhelming majority of new Dead Bug Edwards prospects find them on a phone - and they need to be able to get a free estimate in under thirty seconds, one-handed, in whatever room the problem just appeared in.
Every design decision on the new site was made phone-first, desktop-second. Layouts stack cleanly on mobile. Buttons are thumb-sized. The phone number is prominent and tap-to-call on every scroll depth. The estimate form is short, focused, and available from the hero.
What We Delivered
- Mobile-First Website - built from the phone up, then scaled to tablet and desktop. Not the other way around.
- Instant-Trust Hero - "Pests out. Peace in." headline with a Since-1959 badge, 5-star rating, and dual CTA (Free Estimate + 1-800-DEAD BUG click-to-call).
- Family-Owned Story Section - three generations, 65+ years, 100% satisfaction focus. Told the way Dead Bug customers actually tell it.
- Eight Service Pages - Termite, Residential, Commercial, Rodent, Mosquito, Bed Bug, Marine and Lawn & Perimeter, each optimized for its own local-intent keywords.
- Trust-Reinforcement Strip - Licensed & Insured. Family Owned. Pet & Family Safe. Broward · Miami-Dade · Palm Beach. Visible before the fold.
- Real Neighbor Reviews - authentic South Florida testimonials from Plantation, Fort Lauderdale, Weston and Davie.
- Service-Area Coverage - clear list of 15+ cities served, with local landing pages for high-intent geo-searches like "termite control Fort Lauderdale."
- Frictionless Estimate Form - four short fields plus service type - no long forms, no phone trees, no obligation.
The Design Direction: Family. Trust. South Florida.
We resisted every temptation to make this look like a generic corporate pest-control site. Dead Bug Edwards isn’t generic - and their customers know it. The new site leans into warmth: friendly typography, honest local photography, warm background tones, and a color system anchored by a confident brand green with sun-touched accents. Every element signals a company that has been part of South Florida families for three generations.
Mobile Performance
Speed on mobile matters as much as design. The new site is engineered for fast Largest Contentful Paint, lightweight image delivery, and immediate tap responsiveness. Whether someone opens the site on a five-year-old iPhone in Pembroke Pines or the newest Android in Deerfield Beach, the estimate form works the same and loads just as fast.
SEO Built In
Every service page targets a specific local buyer intent - "termite treatment Broward County," "commercial pest control Miami," "marine pest control Fort Lauderdale," "mosquito service Coral Springs" - with proper schema markup, structured data for a LocalBusiness with 15+ service areas, and internal linking that helps Google understand exactly where Dead Bug Edwards operates and what they do.
Why This Matters
Pest control is a phone-book business that moved to the phone. The companies winning today are the ones that treat mobile as the primary experience - not a scaled-down version of the desktop site. The new deadbugedwards.net is built for the reality of how South Florida homeowners actually reach out for help: on their phone, at the moment they need it most.
Ready to See It?
Visit deadbugedwards.net on your phone (that is where the design really sings). If you are in Broward, Miami-Dade or Palm Beach and need pest or termite work - request a free estimate. You will see the difference of a family-run company that has been part of the neighborhood since 1959.
Congratulations to the entire Dead Bug Edwards team on the launch. We are proud to be their digital partner and excited to help another generation of South Florida families find them.
