Today marks a milestone we have been building toward for months: the launch of the completely redesigned bp.agency. It is faster, brighter, and every pixel is dedicated to one idea - that great work starts with a real partnership.
Why We Rebuilt the Site
The last version of bp.agency told our story well, but it was starting to look and feel like an agency site from a different era. Our clients had evolved. Our services had grown. And the way people research a marketing partner in 2026 is completely different than it was even two years ago. So we started over - not because the old site was broken, but because we wanted the new one to reflect where we are going, not where we have been.
A New Brand Direction: Bright, Human, and Partnership-First
We built the new site around our core brand colors - a confident #0072EE blue paired with a fresh #14B8A6 teal - and the "Outfit" typeface for a modern, editorial feel. Everything is warm and bright, because that is how it feels to work with us. You will not find the tired dark-mode agency aesthetic here. What you will find is a site that puts real people, real projects, and real results front and center.
- A bright, accessible, partnership-focused color system built on our brand blue and teal
- Custom typography using the Outfit typeface for a modern editorial voice
- Real founder photography and authentic client work - no generic stock
- Micro-animations and layered depth to bring the story to life
New Mega-Dropdown for Services
With 27+ services across web design, SEO, PPC, social, video, and consulting, we needed a smarter way to help visitors find exactly what they need. The new mega-dropdown navigation groups every service into intuitive columns so you can see the full picture at a glance and jump straight to the topic that matters to you - whether that is AI SEO optimization, WordPress development, or reputation management.
WCAG Accessibility Built In From Day One
Accessibility is not a bolt-on for us. Every page on the new site was built to meet WCAG 2.1 AA standards, and we added a persistent accessibility widget so visitors can adjust text size, contrast, motion, link visibility, and typeface on the fly. Whatever you need to browse comfortably, we have you covered.
- Adjustable text size (default, large, extra-large)
- High-contrast mode with saturated palette
- Readable-font mode using Atkinson Hyperlegible
- Underline all links toggle
- Pause motion for reduced-animation users
SEO-First: Static Prerendering for Every Page
Modern marketing sites need to be crawlable, fast, and rich with structured data. The new bp.agency is built as a React 19 single-page app, but every important route is prerendered into static HTML at build time using react-snap - which means Google sees a fully-formed page with a unique title, canonical URL, and complete body content on first request. No JavaScript required.
- 75+ routes prerendered as static HTML (home, all services, portfolio, every blog post)
- Per-page meta titles, descriptions, and canonical URLs via React Helmet
- LocalBusiness and BlogPosting schema.org JSON-LD across the site
- Comprehensive sitemap.xml with all 37 case studies and every service page
- Google Analytics 4 and Google Ads tracking preserved from the previous site
Every Case Study, In One Place
All 50+ client projects from the old portfolio have been brought forward - and organized by industry so you can browse Home Services, Pool & Outdoor, Healthcare, E-Commerce, Hospitality, Real Estate, Technology, and Professional Services separately. And every single one of our 37 published articles is now live at bp.agency/blog with faster loading, cleaner typography, and related-post suggestions to help you go deeper.
Free Tools for Prospective Partners
We added two brand-new tools you can use before ever picking up the phone. Our Free Mockup Generator will design a fresh homepage concept for your business at no cost, and our Free AI SEO Analysis will crawl your site and deliver a report showing where you rank, where you are losing visibility, and what to fix first. Both are live at bp.agency/free-mockup and bp.agency/free-ai-seo-analysis.
Under the Hood
For the tech-curious: the new site is built on React 19 with React Router 7, styled with Tailwind CSS, and served through a Kubernetes cluster fronted by Cloudflare. The backend is FastAPI with Motor for MongoDB, and contact forms are delivered via Resend. Static prerendering runs at build time so the deployed bundle is a lean, fast, cache-friendly set of HTML files. We use it, we love it, and if you want the same approach for your business, we would love to talk.
What This Means for You
Same team. Same values. Same 19 years of proven results. A faster, clearer, more accessible way to see what we do and decide if we are the right partner for your next project. Poke around, dig into the case studies, and when you are ready, book a strategy call. We are excited to hear what you are working on.
