Local Services Ads are displayed and ranked through an auction system, where the highest-ranked ads appear first. This ranking process considers both bid amount and overall profile quality. Key factors influencing ad ranking include:
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Verification & Google Badges: Businesses with a Google Screened or Google Guaranteed badge rank higher than those without.
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Bid Amount: Your bid represents the maximum amount you’re willing to pay per lead, but you may pay less.
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Bid Mode: Using “Maximize Leads” allows Google to adjust your bid to generate the most leads for your budget. Providers using this mode generally receive more leads than those who don’t.
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Lead Potential: Google evaluates how likely your ad is to generate a lead based on factors such as:
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Responsiveness: Answering customer inquiries promptly improves ranking. Missed calls can negatively impact performance.
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Search Relevance: Google considers the service requested, search time, location, and user intent when ranking ads.
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Business Relevance: Your services, business bio, and profile details influence rankings.
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Contact Options: Enabling message and booking leads increases opportunities to connect with potential customers, especially during off-hours.
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Profile Quality: Factors like ratings, reviews, response times, and high-quality images improve rankings and can lower the cost per lead.
Google continuously optimizes rankings to ensure fairness and diversity within the Local Services Ads ecosystem, running experiments to enhance user experience.
