Google confirms local search ranking shakeup
Many local businesses have noticed fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out between November 30th and December 8th, this update has been named ‘Vicinity’ by Sterling Sky. This is the largest change to the local algorithm since Possum in 2016 and […]
Apple competes with Google with ‘Business Connect’ launch
“The world order for (local search) is changed. One feels it in the water. One feels it on the earth. One smells it in the air.” And exactly that’s what Apple wants you to think. Apple has announced the launch of Apple Business Connect (or ‘ABC’, if one loves an easy-to-remember initialism). Notably, it’s actually […]
Understanding Ad Rankings in Local Services Ads
Local Services Ads are displayed and ranked through an auction system, where the highest-ranked ads appear first. This ranking process considers both bid amount and overall profile quality. Key factors influencing ad ranking include: Google continuously optimizes rankings to ensure fairness and diversity within the Local Services Ads ecosystem, running experiments to enhance user experience.